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Innovative brand, marketing and communications leader with 20+ years’ experience guiding brand marketing, communications, and opportunities through the expert guidance of strategic plans, sales programs, education, and marketing partnerships both nationally and internationally. Skilled creator of brand awareness. Expert at one-on-one communications with design, media, and sales teams to identify and capture markets and customers. A keen eye for detail and a sophisticated business sense and mentality.
My objective has been to provide and tell the story about the world's most exquisite furnishings to an elite and sophisticated clientele and advise luxury, fashion, beauty, lifestyle, art, and lifestyle brands by developing strong partnerships through extensive media, communications, visual merchandising and celebrity relationships.
Media & Marketing Campaigns
Luxury Event Planning and Management
Brand PR Campaigns & Product Launches
Sales Team Mentor
Buying & Procurement
Public Relations
Business Outreach Plans and Development
Advertising & Promotions
Contracts & Negotiations
Client Relationship Management
Visual Merchandising
Professional Public Speaker
Beaugeste Luxury Brands, New York, NY, US, Director of Marketing, Media Relations and VIP Events - Consultant
• Coordinate VIP and UHNWI events for celebrities, collectors, and private sales.
• Design digital and social media opportunities with Facebook, Instagram, and Twitter.
• Direct marketing campaigns for various Swiss watch brands and haute couture diamond jewelry in digital and print campaigns.
• Composed edited and published advertorials and native advertising.
• Developed, composed and edited website and e-commerce platforms.
Chalk& Vermilion Fine Art - Martin Lawrence Galleries, New York, NY, US, Director of Marketing, Media Relations & PR
• Design advertising and PR products for blue-chip and emerging artists and exhibitions, auctions including Picasso, Dalí, Miro, Haring, Warhol, Murakami, Basquiat, Calder, Muniz, among others.
• Directed marketing, communications, public relations, exhibitions, auctions, and VIP events for nine art galleries in New York, Chicago, Dallas, New Orleans, Las Vegas, San Francisco, La Jolla, Costa Mesa, and Maui.
• Coordinated museum loans internationally
• Lead national and regional advertising campaigns and media planning.
• Captured new markets through engagement with collectors, designers, trade groups, hotels, and retail real estate partnerships.
• Coordinate print and digital content guaranteeing corporate visual standards.
• Create a digital e-commerce and social media footprint campaign.
• Organized Customer Relationship Management and customer appreciation programs.
• Composed, edited design, and press materials for media engagement, networking, and communications.
Frette USA, New York, NY, US, Director of Bespoke Services
• Launched North American Bespoke initiative, trained sales consultants, and developed promotional materials.
• Directed and produced business development for architects, designers, yacht manufacturers, jet manufacturers, institutional accounts, and VIP retail clients.
• Coordinated all phases of design from concept, budgets, costs, vendors, marketing, orders, and delivery.
• Wrote training and sales protocols for boutique managers and sales associates.
• Analyzed market data to support pricing guidelines and collaborate with Merchandising Department.
• Liaised with advertising consultants, marketing firms, and public relations on US and VIP unique events.
• Designed and created custom bedding and linens market trend analysis and competitive product research.
Thos Moser, New York NY, Territory Manager and Showroom Manager
• Directed daily showroom activities, including hiring, training, and supervising staff.
• Recruited and built a network of interior designers and architects for residential and contract markets.
• Attended national and regional trade shows, conducted workshops, and presentations.
• Reinforced brand recognition through monthly showroom social networking events.
• Analyzed metrics and market trends to recommend product design and line merchandising variety.
• Guaranteed brand, merchandising, and signage complied with company standards at all locations.
Katia Graytok Interiors - Self Employed, Bound Brook, NJ, US, Interior Design Director
• Researched competitors, global fashion, and home markets to recognize trends, new products, colors, and textures.
• Recommended and researched furnishings, fabrics, lighting, wall coverings, fine art, antiques, and accessories to furnish client residences and commercial
• Featured interior design expert on HGTV, NBC, and Discovery.
• Directed, supervised, and mentored regional and showroom sales teams and planned merchandise layout.
• Identified and leveraged customer experience in luxury and high-end markets for fashion and home furnishings.
• Consulted customers and prospective clients on projects, budgets, contracts, and brands.
• Skilled eye for architectural planning, product possibilities, presentation boards, and project management.
• Researched competitors, global fashion, and home markets to recognize trends, new products, colors, and textures.
• Recommended and researched furnishings, fabrics, lighting, wall coverings, fine art, antiques, and accessories to furnish client residences and commercial spaces.
New York University (NYU), New York, NY, US, Appraisal Studies in the Fine and Decorative Arts
Designed for both prospective and practicing appraisers, these courses explore the techniques and practices of fine and decorative art appraisal. Foundational courses introduce you to industry standards and best practices, while specialized courses explore various fields, including American and European paintings, Asian art, silver, furniture, and photography.
Temple University, Philadelphia, PA, US, BArch, Textile Design and Color Theory
Bachelor of Arts in Textile Design
A bachelor's degree program in textile design is meant to provide students with an in-depth understanding of the creation and functional utilization of various textiles. The most common industry that uses textiles is the fashion industry, and many courses in a textiles degree program will focus on the creation and design of different types of fabrics. However, other textile courses offer instruction on designing and developing textile sculptures, surface textiles or constructed textiles. Students enrolled in a textile design degree program learn about the history of textiles as well as the theoretical concepts of aesthetics and touch that underlay the field. The study of textiles is often very hands-on and involves several hours spent in studio courses. Students complete hands-on work with the various materials and components that make up textiles such as knits, weaves, silks, leathers and color dyes. Courses included in the program may include the following:
Textile design processes
Color usage
Textile terminology
Repeat patterning
Knitted and woven design
HGTV Designers Challenge, 1st Place
3-Time ASID Award Winner in Retail, Designer Showhouse and Bath Interior Design, 1st Place
