Kathryn Denton

Kathryn Denton

Chicago, IL, US




Brad's Deals, Chicago, IL, US, SEO/Communications Coordinator

• Conduct Link Building Research and Outreach
• Conduct Search Engine Optimization Tests (Title Tags, Meta Descriptions, Static Content)
• Build Media Relations for Shopping coverage
• Write for and manage the three Brad’s Deals blog properties
• Write and distribute press releases and pitches
• Write talking points for Brad Wilson’s interviews
• Monitor Google Analytics for and
• Engage media members via Twitter for news coverage
• Conduct SEO Competitive Analyses
• Research opportunities for new stores/partnerships for Brad’s Deals
• Update and maintain stores and coupons on Brad’s Deals
• Write Brad’s Deals guest posts for other sites
• Conducted research on Brad’s Deals mobile app users including writing surveys, and coordinated and co-conducted focus groups.
• Managed the Shop Smart Inc. Scholarship for 2013 and 2014
• SEO Housekeeping: monitoring for broken links, updating blog archives, writing static content for store pages.

Nov 2012 - current

Brad's Deals, Chicago, IL, US, SEO Intern

• Wrote descriptive copy for stores in the Brad’s Deals database
• Wrote blog posts for
• Researched new stores to add to the Brad’s Deals database
• Added new stores and new coupons to
• Posted Black Friday ads from merchants, maximizing SEO for Brad’s Deals

Sep 2012 - Nov 2012

Illinois Housing Development Authority (IHDA), Chicago, IL, US, Marketing & Communications Intern

• Managed the 2012 Governor’s Conference on Affordable Housing at Navy Pier
• Managed content for
• Maintained on Joomla
• Wrote press releases
• Wrote talking points for IHDA groundbreakings and other events
• Managed social media for IHDA and the Illinois Foreclosure Prevention Network (IFPN)
• Performed general administrative duties for the Marketing & Communications Department

Mar 2012 - Sep 2012

Carol Fox & Associates, Chicago, IL, US, Public Relations Intern

• Pitched to media outlets
• Wrote Publicity Reports detailing media coverage for client performances
• Created a bakery promotion for American Ballet Theater/Auditorium Theater
• Researched entertainment websites and publications for new, traveling, clients

Jan 2012 - Mar 2012


DePaul University, Chicago, IL, US, Masters, PR & Advertising

Aug 2011 - Jun 2013

DePauw University, Greencastle, IN, US, Bachelors, Music Business

Aug 2004 - May 2008

Areas of Specialization