Name: Shila chain restaurant - Niavaran branch

Location: Niavaran Street, Tehran, Iran

Architecture Firm: Kanisavaran Architectural Group

Architects in Charge: Mohammad Kanisavaran

Graphist: Gol' Nesa Mottahed

Date: 2015

Area: 40 sqm

Type: Commercial

Mec / Electrical Installation: Mehdi Trameshloo
Photographer: Ali Yaghoubi

Client: Shila chain restaurant

According to branding principles “The most important factors for a brand are attention to human sense (Smell, taste, touch, hearing and vision)” and we decided to consider these factors. And We divide our tasks between the Design team and client’s team. The client (Shila) attention to Smell and taste and we pay attention to  touch, hearing and vision. After searching for  their customers  we find the best way for our  problem in this project and that was an easy way: change in customer’s Behavioral habits (Using non-conventional materials such as cement, iron and metal mesh) . By that materials, We could make an exciting sense in this restaurant from original materials. We designed this project with an Exposed approach and used metal, mesh metal, cement plaster and wood because these materials are original and they have good sense and them are reversible.one other  important thing in this concept was attention to Expandable module of 1 square meters to 200 square meters. And we made an Expandable  module.