I am a former ad agency creative director, art director and writer with graphic design and production skills. My work is conceptually oriented and based on insight-driven strategies, and my creative objective has always to be strip away the extraneous fluff and produce clean, bold and intrusive work that will have a measurable impact in the marketplace.
Doctor's Best, Inc., San Clemente, CA, US, Creative Director
Working remotely, I designed and produced all of Doctor's Best advertising and promotional materials for nearly 15 years. During that time, this nutritional supplement manufacturer quintupled in sales and, in 2014, was sold to a private equity firm. Within months of that acquisition, it was bought by a giant Chinese company and my position was eliminated.
Alchemy LLP, Sherman Oaks, CA, US, Chief Designer
As chief designer for Alchemy, a highly successful direct marketing firm, I designed advertising, collatoral and packaging for a variety of products, including the Magic Bullet, the most successful direct marketing product in history.
University of California, Santa Barbara, Santa Barbara, CA, US, BArch, English/Art History
Suffice it to say, I survived the 1960s.
