[OBJECTIVE]

Design a holistic visual system for a design conference. Create an engaging visual concept that matches the aim of the conference. Incorporate conceptual and visual design skills as well as typographic skills in a highly flexible design system.

[APPROACH]Â

I chose a digital design conference called "Xplorer" held in Chicago.This conference is an annual digital camp where junior designers can improve their design skills and tour design studios in the Chicago area. Therefore, I redesigned the materials with images of navigation and digital concepts (coding symbols)  in mind as young people need help navigating the world of digital design. I used a highly saturated color palette to express the passion and empowerment of my target audience.