Jean-Francois Goyette

Jean-Francois Goyette

Hong Kong, HK



Jean-Francois Goyette is the founder of Future-Future – a global strategic communications, public relations, and commercial development agency based in New York and Hong Kong. Consulting with architects and designers across the world, he helps firms find new audiences and opportunities for business development.

He holds extensive international experience from a multidisciplinary career across architecture, urban design, communications, and cultural institutions. In London, he held posts within the digital departments of the Institute of Contemporary Arts and the Barbican Centre, then led one of Phaidon Press' largest editorial endeavour and first-ever digital project - the Phaidon Atlas of Architecture Online. He later moved to Hong Kong, where he served as Public Relations Manager at OMA, overseeing external relations and communications throughout the Asia-Pacific region. Before founding Future–Future, he was Director of Communications at Bruce Mau Design.

Jean-Francois trained as an architect and completed an M.Sc. at The Bartlett, University College London. His thesis focused on taxonomies of spatial control in Foucault's Discipline and Punish.


Future-Future Global, Hong Kong, Director

Dec 2016 - current

Bruce Mau Design, Director of Communications

Sep 2016 - Oct 2017

Office for Metropolitan Architecture (O.M.A.), Hong Kong, Public Relations

Jan 2015 - Sep 2016

Phaidon Press, London, Editor

Jan 2012 - Jan 2015


University College London (UCL), London, Masters, Advanced Architectural Studies

Sep 2009 - Sep 2010

Areas of Specialization