Jessica Latorre

Jessica Latorre

Hartsdale, NY, US



It is my goal as a designer to utilize my artistic background and creative skills to create amazing visual work. I create designs that produce tangible and profitable results for companies by fully immersing myself in each particular project. I've also managed large and small teams of creative’s for many years and feel very comfortable in doing so.

More then anything I consider myself a very creative artist with strong planning, and management skills, coupled with a keen visual eye. My background in Visual Merchandising, Graphic Design, and Exhibition Design has given me a unique set of skills that allows me to see the full scope of a project from many angles.

Mac & PC proficient, Photoshop, Illustrator, InDesign, Quark, Vectorworks, Google SketchUp/Layout, Microsoft Office, Photo Shoots & Styling, Mold making and Casting, Photography, Carpentry, Silk-screening, Painting, drawing, Foam Sculpture, Clay Sculpture, Set Design & Decoration, Plastic Fabrication


Malone Design and Fabrication, Atlanta, GA, US, Exhibition Designer

Projects Include:
Concept design for Big Stone National Wildlife Refuge Visitor Center - Odessa Minnesota
Concept design for Neal Smith National Wildlife Refuge Visitor Center - Prarie City, Iowa
Design for the visitor center of Sevilleta National Wildlife Refuge Visitor Center - New Mexico
Design for the Oklahoma Mobile Trailers for US Fish and Wildlife - Oklahoma
Design for the US Coast Guard Museum - New London, Connecticut
Design of the Chris Kids Donation Tree - Atlanta, Georgia

Apr 2011 - Aug 2012

Premier Exhibitions, Atlanta, GA, US, Assistant Exhibition Designer

• Conduct initial site visits to proposed venues which includes verifying measurements, documenting with video/photos, and presenting a final write-up to the executive team on the site and its challenges/opportunities
• Produce 2D and 3D floor plans designs for Bodies The Exhibition, Bodies Revealed, Tiitanic the Artifact Exhibition, and for Dialog in the Dark, in both national and international locations
• Create elevation packages for traveling staff and local hired crew which including rigging, lighting, case placement, egress, electrical, and construction plans
• Work with Graphic team to create new concepts for existing show redesign and new show concepts
• Manage correct design installation of exhibits by production staff and local crew solving any issues at hand efficiently and in a cost effective manner
• Partner with retail team to create shops, merchandise product, train retail staff, and develop new products that adhere to brand guidelines.

May 2008 - Jan 2012

Urban Outfitters, Inc. - Anthropologie, Atlanta, GA, US, Visual Manager

* Develop all display; windows, platforms, home/apparel display, signage and all large scale installations storewide
* Create displays from materials that are resourceful, aesthetically appropriate and cost effective
* Consistently develop and maintain all aspects of the store environment to maximize sales
* Work in a collaborative relationship with Store Managers to provide continuous staff training on the Anthropologie aesthetic, standards, and merchandising principles
* Partner with Department Sales Managers to maximize sales through product placement
* Supervise the receiving and display processes within the store

May 2006 - May 2008

do! Designs Inc, Atlanta, GA, US, Art Director

* Performed lead role in the design and production of print, identity, packaging, multimedia, web design
* Developed business, managed vendors, served as client liaison, managed press checks, art directed photos, supervised team design efforts
* Maintained production schedules and budgets
* Trained, supervised and provided art direction for junior designers
* Managed multiple, concurrent projects in different stages

May 2005 - May 2006

Mattel, Inc. - American Girl Place, New York, NY, US, Lead Window Designer & Merchandiser

* Opened store, creating each on site display
* Ensure that all product on the floor is visually merchandised to ensure highest possible sales and visual appeal
* Collaborate with retail team on all new product floor moves and in-store graphics set-up's
* Design and build 4 sets of windows displays monthly
* Work with marketing department in developing the brand and future toy products
* Manage a team of 5 visual merchandisers
* Work with our Chicago store to develop consistent visual designs to convey brand messages
* Establish budget and handle all expenses for creative department

May 2003 - May 2005

Time Inc - Sports Illustrated for Kids, New York, NY, US, Assistant Designer

* Conceptualize designated department pages, advertorial pages, and features
* Hire and art direct freelance illustrators and designers
* Assist in on site photo shoots for upcoming magazine stories
* Work with Photo Editor and Art Director in the researching, buying, retouching, scanning of all photos and art
* Create and design weekly syndicated national newspaper strip related to the magazine
* Worked on the Dec 2000 Redesign of the overall Magazine
* complete financial breakdowns of department expenses,
* Manage all invoices and contracts for freelance artists

Jan 2000 - May 2003


School of Visual Arts (SVA), New York, NY, US, 3D Design

Focus on 3D design and Graphic Design.
Top Portfolio Score in Class.

Jan 1999 - May 2003

Areas of Specialization