CHINT Electric, Hangzhou,China, EA, Senior Brand Manager
Spearheaded online marketing by optimizing resources, strategic channel selection, organizing events and promoting new product launches;
Collaborated with offline marketing team to provide budgetary analysis that contributed to revenue growth;
Facilitated senior level contracts negotiations with CEO and senior managers;
Managed business development team to expand business partners and generate new investments;
Developed corporate strategies and future plans;
Optimized the Business Process Model of the department by identifying and correcting internal flaws;
Over 30 large campaign projects, press conferences and new product line launches.
Hylink Digital Solutions Co., Ltd, Hangzhou, China, Junior Marketing Consultant
Instrumental in designing public rela<on strategies, corporate brand image, and branding strategy solutions for clients;
Responsible for digital marke<ng solu<ons, media promotions and campaigns, advertisements production;
Launched several nation-wide projects, including Van Gogh National Exhibition, City WeMedia launch & press forum.
Provided solutions to clients from Fortune 500 global companies in various industry areas, including P&G, IKEA, Mercedes Benz, Standard Chartered
Rensselaer Polytechnic Institute, Troy, NY, US, Bachelors, Business and Management - Marketing Concentration
