Ivy Andrade

Ivy Andrade

Los Angeles, CA, US



PROFILE  Marketing expert with over 10 years experience in marketing, communications, account management, public relations and project management in diverse industries and a strong track record penetrating market niches seeks a position offering career enrichment through challenging work with a world-class employer.


- Broad-based background in public relations, marketing, and corporate communications from writing RFPs and pitching to project management
- Effective liaison with clients through problem-solving and relationship building
- Experience with brand marketing, email marketing, and product launches
- Solid track record increasing sales in 4 consecutive years through targeted marketing
- Proven ability to enhance product awareness through email/online promotions and newsletters
- Unique combination of creative, visual, negotiation, and managerial skills


Aquent, Los Angeles CA, Contractor

Marketing Services Consultant – Member & Marketing Communications at Kaiser Permanente (2012)
Managed projects from collateral to microsites for Consumer Driven Health Care and Deductible HMO plans for members.

Marketing Comm. Proj. Mgr. – Online Content at Kaiser Permanente (2011 to 2012)
Worked for marketing agency at client site, managing projects for online content in the Individual and Families plan market for non-profit health insurance provider.
o Work in cross-functional teams to apply online content strategy across all outlets
o Manage projects using Aprimo

Marketing Manager/Consultant at WellPoint, Inc. (2010 to 2011)
Worked at client site, managing projects on health care reform and other health care initiatives/mandates for one of the country’s largest for-profit health insurance providers.
o Worked in cross-functioning teams on multiple projects with on-time delivery
o Wrote, planned, and executed email campaigns to brokers and employers using Exact Target.

Apr 2010 - Aug 2012

Transamerica Retirement Services, Los Angeles, CA, Sr. Marketing Manager

Sr. Marketing Manager (2008-2009), Marketing Manager (2003-2008)
Built brand within third party administrator (TPA) channel by generating sales opportunities. Managed communications to retirement brokers and clients through e-mail/direct mail campaigns, providing strategic planning and brand building.
o Developed and implemented direct mail, email and collateral campaigns with extensive involvement in copywriting, trafficking, proofreading, and survey analysis
o Planned and staffed trade shows and industry events to increase company exposure
o Managed production of email campaigns through ExactTarget software
o Established special recognition program to build sales and relationships with key TPAs
o Designed media campaigns, wrote copy for advertisements in trade publications and on Web, including Web site content development and management for product launch
o Achieved sales increases for 4 consecutive years through marketing efforts in TPA channel with the 2006 increase of $245 million from $140 million in 2005

Apr 2003 - Apr 2008

BOS Design, Pasadena, CA, Account Executive

Account Executive (2001-2002)
Managed key accounts for a design firm and expanded client base through prospecting, generating referrals, and new business development.
o Developed and delivered sales presentations and proposals to prospective accounts
o Obtained Evian and Danone accounts and serviced existing key accounts
o Prepared competitive market analyses, monthly projections, and sales performance reports
o Key player in launching Oscar Mayer BOCA and Lunchables brand extensions

Jan 2001 - Apr 2002

Bush Communications, Marina del Rey, CA, Sr. Account Executive

Key client contact for a marketing communications agency with corporate clients.
o Directed marketing programs, promotional materials, direct mail and custom publications
o Developed client budgets and generated invoices for billing
o Wrote successful RFP and delivered effective pitch to obtain web site design project for City of Corona Department of Water & Power

Jan 2000 - Mar 2001

Freelance/Self-employed, Los Angeles, CA, US, Marketing Manager / Contractor

Developed a freelance marketing business serving such clients as UCLA and
o Developed web strategy for launch of online resource pages
o Performed corporate communications for senior UCLA administrators.

Oct 1998 - Dec 1999

Muze, Inc., New York, NY, US, Marketing Manager

Managed marketing initiatives, developed sales materials, and performed public relations for a content software database firm.
o Achieved 2% response in direct mail campaigns for all product lines
o Worked closely with outside PR agency on rebranding and with internal graphic design staff on overhauling marketing collateral, company logo, and web site
o Enhanced trade show exposure by upgrading visual design using professional graphics
o Conducted company’s 1st customer research into placement and effectiveness of point-of-purchase merchandising displays at music and book stores

Jun 1997 - Jul 1998

Byron Preiss Multimedia Company, Inc., New York, NY, US, Marketing Associate

Dual marketing and production duties for a publisher of books and CD-ROMs working with distribution partners Time Warner and Simon & Schuster.
o Coordinated trade shows and media promotions with radio stations and online web sites
o Supervised Art Department, freelance designers, and outside advertising/PR agencies
o Developed branding and negotiated sales of CD-ROMs to multimedia clubs
o Planned signature events to promote CD-Rom titles such as “Seinfeld” and “Spiderman” at J&R Music World, Toy Fair, E3, Comic-Con, and CES
o Managed launch of comic book line from character licensing through print production, toy development, inventory, and distribution
o Saved 20% in printing costs by renegotiating contracts for sales materials

Sep 1995 - Jun 1997


New York University (NYU), New York, Masters, Gallatin

Concentrated on Publishing Studies within the Gallatin School of Individualized Studies.

Aug 1993 - May 1995

University of Southern California (USC), Los Angeles, Bachelors, Broadcast Journalism

Studied journalism at the School of Journalism, with courses in writing, copy editing, news reporting, mass communications law, and more.

Aug 1981 - Jun 1985