Hitzig Militello arquitectos

Hitzig Militello arquitectos

Buenos Aires


The Birra

The project is located in the southernmost city in the world, Ushuaia in Patagonia Argentina. The location was determinant in the choice of materials not only because of the weather but to create the aesthetics we intended to provide to the space. 

Despite being a brewery and hamburger shop, the project started with the idea of a “ramos generales” grocery (traditional Argentine warehouse) through wooden boxes, and its “star” product, beer bottled in growlers. The decision to involve growlers as electrical appliances and wooden boxes as shelving for product is an example of an intervention with elements specially designed to create an aesthetic proposal that was absolutely binding with the type of products marketed. Lenga, wood from local trees in the area, was chosen as inner siding of the first floor. 

The blackboard painting was chosen to cover the ground floor, with the aim of being able to be used as communication of the products for sale. 

The project brings together two materials, wood and white tiles, to balance the palette of materials so that space does not rely solely on wood. 

The distribution was a great challenge since the space only has 90 m2 and a width of barely 2.75 meters in ground floor and first floor. 

In the ground floor the idea was to build a self-service and take out area, in response to the client request of giving the space a flexibility that will allow different type of 

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Status: Built
Location: Roca 63, Ushuaia, Tierra del Fuego, Argentina
Firm Role: Architect
Additional Credits: Construction Manager: Leonardo Militello

Collaborators: Virginia Bottan (documentación) Manuela Ventura & Melisa Rivas ( branding) Walter García Díaz ( WGD Ingeniería Gastronómica )

Photographer: Esteban Lobo

Promotion: Private

Ground floor 38 m2
First floor 53 m2

Year: 2017