A studio project to create an office space for a fashion designer, based on the existing plans of the Steelcase building in Downtown Los Angeles

Simone Rocha’s Los Angeles headquarters will uphold the same rebellious, discordant attitude she is known for her in her fashion designs - taking the softness and elegance of traditional femininity and twisting and distorting it with the unexpected. Experimental applications of materials, nontraditional furnishings and the clash of the ethereal with the divergent will set the ideal scene for creating new fashions for her primarily female-identifying, millennial clientele.