Júlia Center - Perfumery visually enhanced with three-dimensional media façade. The headquarters for Júlia Perfume Group is brought to life with a transparent media façade system IMAGIC WEAVE® HO. The multidimensional media façade, made of HAVER Architectural Mesh and THT-LED profiles consists of 18 different resolution areas and a high resolution LED-Screen.

The Centre Júlia is one of the most symbolic buildings in Andorra. Built in 1987, it hosts approx. 30.000 flacons of renowned perfumes located at the company´s headquarters. To give the building a modern and contemporary look, the architects from OROBITG - Arquitectura & Urbanisme planned a complete redesign of the building. Not only did they redesign the inside of the building – the exterior façade had a full makeover.

 
The aim of this modernization was to convey the exclusive image of the perfume group to the building´s outside. The façade of the Flagshipstore should be developed as an advertising medium to strengthen the customer communication. To reach this target, the architects decided to use the Transparent Media Façade IMAGIC WEAVE®. “Due to the flexible system by HAVER & BOECKER, the media façade is harmoniously integrated into the existing façade without affecting the view of the building negatively” describes Ciro Orobitg Pérez (OROBITG - Arquitectura & Urbanisme) one argument for the media façade system.

High quality display even in bright sunshine
The wire mesh cladding made of 300 m² of HAVER Architectural Mesh EGLA-DUO
4212 Vario covers about three-quarter of the whole façade. 1250 LED
profiles are discreetly attached to the reverse side of 17 mesh elements
transforming the cladding into a giant advertising screen. IMAGIC
WEAVE® HO receives the luminosity due to the THT LED profiles with six
LEDs per pixel demonstrating its quality even in bright sunlight.

18 different resolutions metalize to complete the media façade – from a high-resolution area with a pixel pitch of 35 mm x 50 mm (v x h) to a low-resolution area with a pixel pitch of 1400 mm x 50 mm (v x h).

Special requirements: multidimensionality and light situation
The multidimensional form of the façade with 8°up to 19° deflected mesh elements, was one of the particular challenges of this project. The open areas of the multidimensional mesh cladding are additionally closed with mesh elements, following the exact geometry of the deflected meshes. The required degree of precision and care in the production during the installation of the mesh cladding is high.

Service and Support
As a system supplier of IMAGIC WEAVE® Transparent Media Façade HAVER & BOECKER offers a comprehensive package from a single source – from consulting and planning, the delivery of pre-finished mesh elements with the required mounting solutions, installation through the instruction and commissioning of the media façade, including software and hardware trainings. In addition HAVER & BOECKER advises and supports the customer in the creation of the video content.