Harry Kraeter

Harry Kraeter

New York, NY, US



Harry Daniell's familiarity and knowledge for design began at a young age, as his family was always redecorating a room in their home. "The element of an ever changing environment as I grew up became a part of the norm, always surrounding me with a sense of change and beauty. Organically, I just involved myself in the process and the decision making. Shortly thereafter, I found myself making many of the suggestions on what needed to be done."After graduating from James Madison University, his initial career in finance provided him with opportunities to travel internationally. During his travels, he was approached by a modeling agency, taking his career in an entirely different direction. Through Harry's initial career and modeling, Harry was given the opportunity to further explore the world through architecture, art history and decoration. "I found myself always seeking architecture and museums as I traveled around. I found beauty in the locations of photo shoots, and then contrasted that natural beauty with the manmade architecture and museum exhibits. It kept me grounded." It is through those experiences that Harry developed his love and knowledge for the decorative arts and furniture.During the early course of his career, Harry realized he was onto something, "as design came naturally and clients were happy with the resulting product."Self-taught and in demand, Harry Daniell achieved yet another great honor when he was asked to design the Fifth Avenue windows for Michael C. Fina. Harry is the first designer to design for the company as an external designer. He has appeared on NBC, CBS and other networks, to discuss and educate viewers on design and his aesthetic.



Harry Daniell Design, New York, NY, US, Visual and Strategy Creative Director

Commercial Clients Include: Poggenpohl
Created and executed store and window visual merchandising design nationally in support of brand Researched and identified areas of opportunity for product placement by analyzing historical sales data Analyzed market and internal situation to generate SWOT and GAP analysis Created visual merchandising directive for US corporate and individual stores
Gathered requirements through in person meetings at the corporate and store levels Presented and trained staff on the newly merchandised stores Managed budgets for visual merchandising projects by store and in aggregate In first quarter of implementation, sales of merchandised accessories increased by 17%
C. Wonder
Created and executed design concepts for store and windows that support and reinforce brand image Merchandised newly constructed store under aggressive timeline Transferred design concept from newly constructed store into multi-store pop-up shops Additional work resulted as a direct result of successful implementation of initial engagement
Porsche Design
Created and executed domestic (US) design concepts tailored to local market demographic Created locally inspired design concepts from international visual design directive and guidelines Created project plan, risk assessment summary and deliverables Identified, researched and presented design solutions verbally and in writing to client Proposed and managed visual design budgets for individual markets and stores Designed and executed windows for strategic product partnership with external vendor
Michael C. Fina
Created and executed design concepts as it relates to a lifestyle image Created a story for each window to target each demographic of the overall store brand Attended national sales meetings for Michael Aram, the product vendor featured in windows Presented at sales meeting, to train and support staff on merchandised windows Directly increased product sales of selected items featured in windows by 10% Strategically leveraged relationships and negotiated with other product vendors for use of products in windows in exchange for Fifth Avenue product placement Attended and presented at press and marketing event for window unveiling
Created and executed visual vignettes for international product launch and press preview Styled for product photo shoot Designs supported strong historical brand image while infusing newly launched product genres Merchandising engagements resulted in direct increase in new finish and new product purchases Initial project gained additional follow on work and strengthened working relationship
Worked within confines of limited budget and timeframe Met with press to provide public relations information on designed vignettes Worked directly with marketing director in creating press release and marketing information

Oct 2004 - current


James Madison University, Harrisonburg, VA, US, Bachelors, Finance; Computers

Gained two Bachelors of Business Administration; one in Finance, one in Computer Information Systems. Minor in Spanish.

Aug 1994 - May 1998

Areas of Specialization