In August of 2010, Bloomingdale's opened a new location at 315 Colorado Ave. in Santa Monica, CA.
Fashioned after New York City's Soho location, Bloomingdale’s Santa Monica anchors the Santa Monica Place shopping center, located between the iconic Third Street Promenade and Santa Monica pier.

This contemporary men’s and women's specialty store occupies over 80,000 square feet of selling space, and each level is designed to capture the diversity and culture of Santa Monica while adding a distinctive Bloomingdale's presence.