Design Proposal for Holland Tunnel, Ventilation Tower ;

Fall 2015 SCI-Arc

Between Fact, Fiction and Fetish;
Making of Factish Architecture
The word “fact” seems to point to external reality, and the word “fetish” seems to designate to foolish beliefs of a subject. Within the depth of their Latin roots, both conceal the intense work of construction that allow for the both truth of facts and the truth of minds. The construal “factish” authorizes us to not take too seriously the ways in which subjects and objects are conventionally conjoined: that which is set in action never fails to transform the action, given rise neither to the objectifies too nor  to the reified subject.

-Bruno Latour, On the Modern Cult of the Factish Goods (2010)