The living-utopia object turnOn of the Austrian architectural studio AllesWirdGut is now part of the collection of the MAK - Austrian Museum of Applied Arts / Contemporary Art in Vienna.
 
The object turnOn was designed in 2001 and meant the international breakthrough for the Austrian architecture studio. It is one of the most regarded and publicized project of the office.

© MAK/ Mika Wisskirchen
 
turnOn is a rotatable housing module, which was awarded the 2003 Adolf Loos State Prize in the category Experimental Design. In addition to numerous media reports and publications turnOn is presented in national and international exhibitions since 2002, including Künstlerhaus Vienna, Kunsthaus Graz, the Vitra Design Museum, Weil am Rhein, the Museo de les Artes Decorativ, Barcelona, in the Irish Museum of Modern Art, Dublin, in the Fundacion Canal, Madrid, in Extrapole Espace Landowski, Paris as well as in Hangaram Design Museum, Seoul.

In addition turnOn can also be interpreted as an icon for the dawn of a whole generation of Austrian architects today.
 
Sebastian Hackenschmid, Curator, MAK Furniture and Woodwork Collection at the occasion of the presentation:

"Intended as a critical prototype, it challenges both established conceptions of living and the construction industry’s predominant methods of production. As a vision of the home, it perpetuates the plastic and automaton utopias of the 1960s and calls attention to possibilities that cannot be measured in terms of their immediate utility value, but rather must first be realized by means of functional and technical optimization in the field of industrial production. In this way, turnOn is at the same time a theoretical model, which—analogous to technological developments in the automobile industry and the aerospace industry–advocates the continual optimization of designs, the concentration of their components, and their adaptation in line with new techniques in order to provide future users with more room for maneuver and more flexibility of use."
 
At the MAK - Museum of Applied Arts in Vienna turnOn found a new home as part of the museum's collection.

Contact us for pictures and additional information.

Ana Berlin + Team
Press AllesWirdGut