Luckett & Farley has hired noted campus architect William Maffett of Auburn University to serve as market director of its Higher Education Design Studio. Maffett will lead planning and design services for collegiate facilities at the Louisville-based architecture, interior design and engineering firm.

Since joining Auburn in 2013, Maffett led 24 capital projects and was responsible for more than 128 design and construction projects and studies in his roles as campus planner, space planner and campus architect. He melded Auburn’s established history and values with modern innovation for major projects like the renovation of Broun Hall and Davidson Pavilion, which won the American Institute of Architects Excellence in Design Honor Award.

Maffett is an Auburn alum with bachelor of architecture, master of business administration, master of science in information systems, and bachelor of science in business administration degrees. The fourth-generation architect previously ran his father’s Cookeville, Tenn. architecture and structural engineering business, Maffett-Bouton & Associates, for seven years.

“Student experience is vital for higher education and I’ve seen that from the inside,” said Maffett. “By using smart design practices and emerging technologies, universities can create educational spaces that draw students in, make them feel at home, and allow them to thrive. Flexible classrooms, comfortable community areas and integrated green space also attract and retain talented faculty and staff. The built environment is a crucial component of choosing a university home, and I joined Luckett & Farley because they’ve developed an integrated team that can deliver these creative projects for higher education institutions.”

Maffett has first-hand knowledge of the complex conversations that go into transformative changes at a major university. He’ll use his experience on impactful projects like Auburn’s $110 million Rane Culinary Science Center and $45 million Horton-Hardgrave Hall to guide Luckett & Farley clients as they navigate these tough decisions staying in line with their strategic missions.

Luckett & Farley works with universities and colleges across the country to design and build cutting-edge campus structures from academic spaces to student life housing and athletic facilities. Its unique studio model allows Luckett & Farley to pair staff with creative projects matching their industry expertise. Luckett & Farley’s demonstrated thought leadership and inclusive atmosphere convinced Maffett to accept the position at market director.

“Academic methodology is changing and so is academic design. Academic institutions are looking to us to help them catch up to the needs of the modern facility,” said Luckett & Farley President and CEO Aric M. Andrew. “William’s experience as a supportive and energetic leader for adaptive campus spaces will impress existing clients and draw new prospects to Luckett & Farley. He shares our mindset for creating a culture of collaboration and is ready to maximize the talents of the Higher Education Design Studio team to deliver industry-leading work for the future of higher education.”