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At the Empire State Building's new second-floor Observatory Experience, The Lighting Practice used light to create a visual composition that enlivens the exhibits, draws the visitors’ attention and guides them through the experience. TLP's team, led by Al Borden, Principal, included Jon Hoyle, Associate Principal, and Chris Hallenbeck, Lighting Designer II.
The Empire State Building (ESB) announced the second phase of its top-to-bottom reimagined Observatory Experience. Open to the public on July 29, 2019, the $165 million project presents the only museum in New York City that is open seven days a week from 8 a.m. to 2 a.m. Located on the second floor of the international icon, the 10,000 sq. ft. galleries invite Guests on a journey from the building’s construction to its current place in pop culture. Named the most Instagrammed U.S. landmark in a study conducted by Sony Mobile, the new galleries feature immersive and interactive exhibits that fulfill the desire of today’s modern traveler to share authentic experiences – all as they make their way to the one-of-a-kind views from the 86th Floor Observatory.
Led by experience designer Thinc, with team members IDEO, Squint Opera, Beneville Studio, Diversified., Intersection, Kubik Maltbie, Otis Elevator Company and Tenguerian Model, phase two follows the first phase, a brand-new Observatory entrance at 20 West 34th Street which was completed in August of 2018.
The galleries through which visitors travel to experience ESB’s famous views from the center of New York City include:
“While the views from the 86th Floor Observatory are world-famous, the Empire State Building has a rich history filled with exciting events and innovative projects that we are now able to share via our new second-floor exhibits,” said Anthony E. Malkin, Chairman and CEO of Empire State Realty Trust. “We began in August 2018 with the relocation of our Observatory entrance to 34th Street, and now our new galleries on the second floor give our visitors the chance to learn and engage with the iconic authenticity that only the Empire State Building, unique not just in New York City, but in the world, can provide. With the expertise of our design partners, these new galleries will engage visitors in unprecedented ways.”
The cross-disciplinary, best-in-class team from the arts and architecture, technology and entertainment industries, which conceived and curated the project include:
Stay connected on social via #ESBReimagined. To plan your visit and to purchase tickets, please visit www.empirestatebuilding.com.
About The Lighting Practice, Inc. The Lighting Practice, a WBE/DBE certified firm, has been a leader in lighting design for nearly 30 years. With offices in Philadelphia and New York, TLP has partnered with developers, building owners, and design professionals to develop innovative lighting solutions. TLP’s talented team, over 30 lighting design professionals, has created dynamic and innovative lighting strategies for projects in civic, corporate, healthcare, higher education, historic, hospitality, and retail/mixed-use markets. For more information, visit: www.thelightingpractice.com.
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