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“Where Design Lives:” KTGY Celebrates the Debut of an Evolved Mission and Brand Identity

By Sharp Think
Jul 10, '24 4:00 PM EST

In a world alive with design possibilities, this evolution unifies the firm and brings the diverse specialties and local expertise together to execute its client visions to real world success 

(IRVINE - JULY 9, 2024) – After more than three decades of remarkable expansion, KTGY, an award-winning design firm focused on architecture, interior design, branded environments and urban design, unveils a refreshed brand identity, mission and vision uniting all of its diverse specialities under a single brand promise – “KTGY, Where Design Lives.” This new ethos sets an inspiring tone for the 32-year-old industry-leading firm, reflecting its strategic evolution as a collective of architects, designers, branding professionals and planners – all guided by a mission to bring innovative design to all people and places.  

“Today marks a significant milestone for our firm,” said KTGY Chief Executive Officer Tricia Esser. “This evolution reflects the firm’s continued growth and strategic commitment to create innovative, design-driven solutions that elevate the role of built spaces in people’s lives.” 

Informed by extensive research, garnering insight and perspective from industry leaders, clients and team members, the new messaging and visual expression builds on the momentum generated since 2021 when KTGY expanded to include interior design and branding. Now, through four complementary areas of design – architecture, interior design, branded environments, and urban design – KTGY draws on strengths from across the firm’s 400 team members and six offices coast to coast to provide inspired design and expert execution for its clients. 

Brand Evolution Brought to Life

Visually, the brand evolution includes a new logo with the firm’s signature letters flowing together – emblematic of KTGY’s commitment to design, collaboration, care and partnership across the firm’s disciplines. A new website provides a fresh and cohesive platform, showcasing KTGY’s breadth of experience. The new logo and branding are currently on display in the Washington, D.C. offices and within a year, KTGY will bring the new look to offices in Chicago, Denver, Irvine, Los Angeles, and Oakland to complete the transition.

“Our brand evolution lays the foundation for KTGY’s continued success,” Esser said. “We look forward to working with our clients to realize their visions through inspired design.”

The Future is Now

Two of the firm’s latest designs showcase this new chapter: The recently completed Kindling Downtown Cookout and Cocktails, located in Chicago’s iconic Willis Tower, exemplifies the success of the collective effort of KTGY experts featuring architecture, interior design and branding to create a comprehensive design that is equally enchanting and inviting. The Edes Building, featuring the Cura art gallery and Vera wine bar, to be completed later this year, which marks the first mass timber development to feature the full suite of KTGY design services. 

“From visioning and entitlement to design and construction, brand identity and finishes, KTGY is an expert in how people live and how destinations are created,” Esser said. “We are excited by the promise of providing expanded services and fully integrated work for our clients to deepen our partnerships and create memorable experiences nationwide.”

(Kindling Downtown Cookout & Cocktails, Chicago, IL)

(Edes Building, Morgan Hill, CA)


About KTGY

Design lives at KTGY. Founded in 1991, KTGY is an award-winning firm of architects, designers and planners that realize new possibilities through inspired design. Everything we do, from architecture and interior design to branded environments and urban design is based on a people-centric storytelling and design process that creates memorable experiences nationwide. Guided by our mission to bring innovative design to all people and places, we partner with our clients to envision spaces that make a positive impact on people and their communities. Visit