LONG BEACH, Calif., (November 01, 2016) – Today, 37-year-old architectural firm P+R Architects (Perkowitz + Ruth Architects) renames to Retail Design Collaborative. The decision to rename and rebrand reflects the firm’s creative and forward-thinking approach towards the future of retail.

The name change has been several years in the making and is driven by the firm’s desire to better align their brand and business positioning with all aspects of the retail realm. As e-commerce and traditional brick-and-mortar retail continues to find a balance, more emphasis is being placed on the experiential interaction within the retail environment. More so than in the past, the line between tenant typologies is blurring and retail is engaging with hospitality, creative office, food and beverage, entertainment and residential in ways it never has before.  Retail Design Collaborative is at the forefront of shaping this ever changing, all-encompassing evolution of retail.

Retail Design Collaborative provides leadership in practice of architecture, planning, and interior design. In collaboration with clients, cities and communities, Retail Design Collaborative creates memorable places for where people can gather, shop, work and play.

“We are excited to announce our firm’s rename to Retail Design Collaborative. Our firm has been a leader in the retail architectural industry nationwide since 1979,” said Steve Ruth, Founder and CEO of Retail Design Collaborative. “As architects, we have experienced many moments of evolution within the retail and commercial markets. This rename reflects our deep commitment and passion to being thought leaders in all aspects of the retail realm.”

Retail Design Collaborative is an award-winning leader in the retail design and architectural industry. Their work spans many markets representing both developers and tenants on a diversified range of projects including: malls, store design and rollout, hospitality, fitness, cinemas and entertainment, creative office, lifestyle centers, town centers and food-related projects. With 37 years of design expertise, the firm’s depth and excellence in all aspects of retail allows them to take a holistic approach to designing for the retail experience.

“Our obligation at Retail Design Collaborative is to engage our clients in a dialogue about consumer and retail trends through thoughtful design solutions while working in a collaborative spirit,” said David Sheldon, Vice President of Brand Strategy at Retail Design Collaborative.  “Our rename and rebrand is as much about a culture-forward initiative internally as it is a response to the market influences externally.”

In addition, Retail Design Collaborative recently relocated their offices in Downtown Long Beach, repositioning a former Nordstrom Rack into their new creative office space. This move is a deliberate step for the firm through engagement with staff in a collaborative, creative and open environment. The move also showcases the firm’s ability to reposition vacant spaces into creative new uses, something Retail Design Collaborative does often as anchor tenants continue to evolve.

“Retail Design Collaborative’s positioning is aimed at being proactive in the retail industry. It's about solving complex architectural, planning and interior challenges to better service our clients, consumers and cities,” added Ruth.

Contact: Cameron Andrews, Pier Communications, 562.432.5300