Richmond, VA



By laurenlicklider
Mar 12, '14 2:34 PM EST

RICHMOND, Va. (March 12, 2014) – Baskervill is excited to announce its selection as the prototype architect for Marriott International's new AC Hotels flag adaptation for the U.S. and Canadian market.

First announced by Marriott in June 2013, AC Hotels by Marriott is a collaboration between Marriott and Spanish AC Hotels which currently has 79 locations in Spain, Italy, Portugal, and France. Looking to gain a larger market share of younger tech- and design-savvy travelers, the brand is meant to appeal to Millenials in an urban environment. The first AC Hotels by Marriott is expected to open in the United States by the end of 2014.

Modern aesthetics, technology-integrated conveniences, and opportunities for unique, location-driven design elements are the focus of the prototype design for this select-service brand, which includes guestroom and public space concepts. Baskervill is working closely with Marriott to strike the desired balance of form and function that offers a nod to sleek European sensibility and today's ever-connected traveler. Baskervill also currently maintains the prototype drawing for the Courtyard by Marriott brand. Design work for AC Hotels is currently underway.

About Baskervill Hospitality
Currently ranked #17 by Interior Design on their Top Hospitality Design Giants survey, Baskervill is a trusted and preferred provider of design services for most of the nation's largest brands and flags. Under the leadership of Carole Hochheiser Ross, principal, with more than 30 years of industry interior design experience, and Brad Richards, AIA, principal, with more than 15 years of experience, Baskervill delivers award-winning designs that embrace the client's brand and tells their story through the physical environment. Other Baskervill Hospitality projects include Gold Key Award for Excellence in Hospitality Design Best Hotel Design Finalist Wyndham Grand Orlando Resort, Bonnet CreekGettysburg HotelHyatt Dulles, and the Lorien Hotel and Spa.

About Baskervill
Baskervill, an international, award-winning, full-service architectural, engineering, interior design firm, delivers world-class services to a diverse client base, ranging from hospitality, government, education, corporate, healthcare, advanced technologies, retail, financial, and transportation technologies to Fortune 500 companies from its offices in Richmond and Vienna, Virginia. Founded in 1897, Baskervill offers a rich history of ingenuity, integrity and technical expertise that has made them a premiere service provider across the country. To learn more about Baskervill or to see a project portfolio, visit


Media Contact:
Tracey Gould
Marketing Director
804.343.1010 x155