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iheartblob – Augmented Architectural Objects: A New Visual Language

By aleksandrabelitskaja
Sep 29, '20 12:21 PM EST
​AR (Augmented Reality app). iheartblob – Augmented Architectural Objects: A New Visual Language
​AR (Augmented Reality app). iheartblob – Augmented Architectural Objects: A New Visual Language

iheartblob – Augmented Architectural Objects: A New Visual Language corroborates sharply-pointed, short- form architectural thought and criticism, tantalizing imagery and augmented reality content. The Architectural Objects contained within both enchant as well as reflect on the crisis of thought plaguing architecture today by orchestrating new and established ideas as though they are materials, engaging seriously with each, whilst remaining at a distance from full immersion. These objects are balanced with essays from key architectural thinkers and practitioners including Kutan Ayata, Gerald Bast, Fredrik Hellberg, Lara Lesmes, Greg Lynn, Andrew Witt and Michael Young which provide an in-depth look at key components of related technology, architectural aesthetics and architectural theory. The book is an object in itself – a hybridized beacon of architectural experimentation wherein pages are augmented to unveil digital counter- parts, resulting in a novel approach toward navigating architectural discourse within a fragmented and hypersaturated society.

Authors: Aleksandra Belitskaja, Benjamin James, Shaun McCallum

Contributors:  Kutan Ayata, Gerald Bast, Fredrik Hellberg, Lara Lesmes, Greg Lynn, Andrew Witt, Michael Young

Editor: IoA Institute of Architecture - Gerald Bast

Publisher: Birkhauser

Graphic Design: Studio Vie

Language: English

Socials: IG @iheartblob,  FB @Studioiheartblob

Website: www.iheartblob.com/a-new-visua...

Release Date: 22nd June

Available: Amazon, RIBA, Degruyter etc 

App: iheartblob - A New Visual Language
App Available: app store + android play store



Virtual Reality Experience from the iheartblob app

iheartblob Augmented Reality App