In March of 2011 L x D Design presented to the Architectural Commission's of the City of Beverly Hills a new design concept for Gucci's west coast flagship store on the famed North Rodeo Drive. 

The Rodeo Drive location is Gucci's largest west coast store and will soon be undergoing a major renovation and expansion. The project involves three floors and includes structural alterations to an atrium, a minor expansion of the second floor, The store will remain open during most of the construction, only closing for the structural alterations and completion of the new facade.

Each flagship location is overseen by Gucci's Creative Director, Frida Giannini, and receives the utmost attention to detail with a focus on custom designed architectural elements that celebrate Gucci's heritage.The classic Diamante pattern will adorn the stone floors at the Rodeo Drive entrance with several other details that nod the the revered House of Gucci.

The facade design developed by Studio Fantetti (Vicenza, IT) and L x D Design underwent careful and methodical study of CA codes and the board approval process. The facade was successfully approved during the first examination process. The presentation received high praise & was described as one of the best in the board’s history by the commissioner.