Framing the northward expansion of the densely-populated Lincoln Road Mall, this flagship retail building illustrates innovative strategies of retailing, iconography, and materiality. 

723 Lincoln Lane North unfolds as a corner building, comprising a food hall at grade, flagship retail above and a rooftop restaurant. The building was purposefully designed in consideration of the evolving narrative of Lincoln Road. The formal approach to the design demonstrates an evolution in local building typology, as the terrain moves from historic building fabric to adjacent open lots. The façade explores the concept of translucency and transparency, while employing different formal strategies of glazing and tubing. 

 An expansive glass façade envelops the building, with an extended canopy that provides shade for passersby. The various cladding systems transform the façade into a rhythmic series of vertical louvers, with colorful aluminum tubes following a gradient from blue to yellow. The uppermost portion of the glass is fritted, moving from opaque to translucent, reflecting the sky and surrounding context during the day. At night the glazing is transparent, revealing the glowing interior retail space. The roof level will be used as a restaurant. 

The scale of the project negotiates between the lower and higher-scale buildings found in the immediate context, as well as between historic fabric and contemporary construction. The building’s character changes dramatically between daylight, dusk and nighttime.