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W5 Architects

W5 Architects

Gorakhpur, IN

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Seamless glass facade, subtly integrating the door into the window. This design blurs the boundaries between inside and outside, creating an element of surprise for the passer-byes to peek inside the store with curiosity ! Photographer: Dhrupad Shukla
Seamless glass facade, subtly integrating the door into the window. This design blurs the boundaries between inside and outside, creating an element of surprise for the passer-byes to peek inside the store with curiosity !
Photographer: Dhrupad Shukla
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Vandana- ladies fabric showroom

Transforming a 70-year-old fabric showroom into a state-of-the-art boutique was an intricate journey of addressing challenges and embracing opportunities. The space, steeped in history as one of Gorakhpur’s earliest designer fabric outlets, presented structural limitations, spatial constraints, and the need to blend tradition with contemporary aesthetics. What emerged was a harmonious confluence of problem-solving and design innovation, turning obstacles into highlights.

The first challenge lay in the outdated spatial layout. The store was previously divided into a redundant storage room in one corner and a restrictive sales counter setup that limited customer engagement. Reimagining this layout was pivotal. We opened up the space, allowing visitors to explore the store freely and interact with the fabrics. The storage room was transformed into a premium fabric section—a tunnel-like enclosure designed to exude exclusivity. While creating this open, customer-centric design, we maintained selective utility of the sales counter, striking a balance between tradition and innovation.
The reception area was another hurdle. Limited to a narrow alley, it offered little scope for grandeur. Yet, through thoughtful detailing, we did our best to elevate the same. A delicate arrangement of glass chandelier crystals added sophistication, while the narrow wall became a selfie-friendly backdrop, making the constrained space both functional and delightful. This small intervention turned a challenge into a moment of unexpected charm for visitors.
A significant structural challenge came in the form of severe water leakage from the roof slab. The building, with tenants above and decades of wear, offered no scope for structural alterations. Instead, we introduced a grid of metal profile sheets, aligning with the disorganized beam grid to create an undulating ceiling. While this solution addressed the leakage issue, it brought down the ceiling height significantly. To counter this, we strategically raised the ceiling wherever possible, creating a patterned rhythm that masked the functional intervention with a natural, design-forward aesthetic.
The facade posed yet another challenge. How could we create an inviting storefront that engages the city while respecting the historical structure? Our solution was a seamless glass facade, where the door integrates subtly into the window. This design blurs the
boundaries between inside and outside, creating an element of surprise for visitors while maintaining a clean, modern look.
Materiality and color were crucial in achieving the desired transformation. A peach pastel and deep green palette infused the space with a feminine yet premium aura. Curves, arches, and mirrors were introduced to emphasize fluidity and elegance, while bird-inspired artifacts added a whimsical touch. Each element was carefully chosen to enhance the space without overwhelming it, ensuring a cohesive design language that speaks of grace and modernity.
Optimizing the tight 800 ft² space required innovative solutions. Mirrors were positioned to expand the perceived size of the showroom, while air-conditioning units were discreetly concealed to maintain a clean aesthetic. Every element, from surface textures to the flow of spaces, was meticulously orchestrated to enhance the visitor experience.
This redesign honors the legacy of the original store while addressing the needs of today’s customers. By overcoming structural limitations, introducing thoughtful details, and maintaining a dialogue between old and new, we transformed a decades-old space into a vibrant, inviting boutique that stands as a testament to innovative design.

 
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Status: Built
Location: Gorakhpur, IN
Firm Role: Interior Design and Architecture
Additional Credits: Civil & Structure Engineers: Steinberg Engineering consultants / Er. Mohd. Yusuf
Lighting Designers: W5 Architects in collaboration with Jaspreet Chandhok
Contractors: Graffiti infrastructure Pvt. ltd.
Paint: ICA
Wallpaper: Trussardi
Furniture & Flooring: Graffiti infrastructure Pvt. ltd.
Lighting: Compaq

 
The island display counter allowing interaction of visitors with the fabrics. Photographer: Dhrupad Shukla
The island display counter allowing interaction of visitors with the fabrics.
Photographer: Dhrupad Shukla
The reimagined open-layout, encouraging free circulation of the visitors. Photographer: Dhrupad Shukla
The reimagined open-layout, encouraging free circulation of the visitors.
Photographer: Dhrupad Shukla
Visual curvilinear language finding its way across varied elements of design. Photographer: Dhrupad Shukla
Visual curvilinear language finding its way across varied elements of design.
Photographer: Dhrupad Shukla
The branding wall acting as a backdrop, as well as doorway to their other commercial store-space. Photographer: Dhrupad Shukla
The branding wall acting as a backdrop, as well as doorway to their other commercial store-space.
Photographer: Dhrupad Shukla
Conservative spatial-experience elevated through crystal chandeliers, light color palette, and selfie backdrop. Photographer: Dhrupad Shukla
Conservative spatial-experience elevated through crystal chandeliers, light color palette, and selfie backdrop.
Photographer: Dhrupad Shukla
Narrow alley of reception area transformed into a selfie-backdrop. Photographer: Dhrupad Shukla
Narrow alley of reception area transformed into a selfie-backdrop.
Photographer: Dhrupad Shukla
Detailing aiming fluidity at all levels. Photographer: Dhrupad Shukla
Detailing aiming fluidity at all levels.
Photographer: Dhrupad Shukla
An open and customer-centric layout, enhancing participatory culture of the store. Photographer: Dhrupad Shukla
An open and customer-centric layout, enhancing participatory culture of the store.
Photographer: Dhrupad Shukla
Feminine vibes, targeting engagement with pedestrians. Photographer: Dhrupad Shukla
Feminine vibes, targeting engagement with pedestrians.
Photographer: Dhrupad Shukla