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The Cult

The Cult

Cairo, EG

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Dirty Cookie by THE CULT, Cairo - Egypt

Dirty Cookie: a commercial spatial experience that explores an iridescent world where boundaries are blurred between the outside and Dirty Cookies inside world, between one another and between your raw self and what you show to the world.

Coming all the way from L.A. for their first flagship store in Egypt, we brought in some of L.A.'s ice cream parlor elements, from grey neo-cement panels, to the famous white subway tiles.

A round peek-a-boo window looking into the kitchen for customers to peek a look onto the fresh baked goods as well as a wall of frames to rotate and enjoy while waiting in line.

After months of experimentation, we finally achieved a seamless iridescent stainless steel surface for Dirty Cookie’s counter (The ChromaCore Counter) that perfectly captures the brand’s fun and raw essence at the very center of the store where boundaries are blurred between the brand colors to create a color gradient.

We whipped, baked and served an experience that was extra tasty.
Welcome to Dirty Cookie!

 
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Status: Built
Location: Cairo, EG
Firm Role: Experiential Designer
Additional Credits: STORE CREDITS:
SARAH T. SHANNON — LEAD EXPERIENTIAL DESIGNER
AHMED ADEL — SENIOR INTERIOR DESIGNER
KHOLOUD KOURA — SENSORIAL DESIGNER
SARAH EL MASRY — PHOTOGRAPHER