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E Studio | Jiu Mao Jiu Group Office

When did humans begin to explore the territory around them?

1969, Neil Armstrong landed on the Moon for the first time.

2018, February, The SpaceX Falcon Heavy rocket launched into space with Elon Musk's personal Tesla Roadster as its payload.

2020, For the first time, Jiu Mao Jiu Holdings Limited and E Studio partnered up to explore and experiment with the headquarters office space of Jiu Mao Jiu Holdings Limited.

Jiu Mao Jiu , a Chinese restaurant group with chain management as its core, was established in 1995 and has 25 years of experience in F&B industry in China. The key management strategy of Jiu Mao Jiu Holdings Limited is based on having multiple brands and multiple concepts. Apart from the classic “ShanXi noodle restaurant” as a starting point, the Group has also created few different brands to cater to different levels of consumers. So far, Jiu Mao Jiu Holdings Limited operates 5 brands - Nine Mao Nine , Taier, Double Eggs, Song, The Uncle Chef.

Jiu Mao Jiu Holdings Limited encompasses different F&B sub-brands. So E Studio came up with the concept of Galaxy where Jiu Mao Jiu Holdings Limited represents galaxy and its sub-brands represent the main planets. The idea is a cosmic world belonging to Jiu Mao Jiu Holdings Limited, where its headquarters space represents an ark and the exhibition hall contains the data of all the F&B sub-brands represented as planets. It is expected that visitors of the headquarters will be “riding on a cosmic ark", shuttle between the Jiu Mao Jiu sub-brands planets, moving around the entire galaxy.

 
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Status: Built
Location: Guangzhou, CN
Firm Role: Designer
Additional Credits: Interior design: Ken Junjian, Zhou Xuanzhuo
Cooperative design: Hao Xingyun

 
Enter
Enter
Enter
Enter
Front Desk
Front Desk
Front Desk
Front Desk
Rest Area
Rest Area
Rest Area
Rest Area
Reception
Reception
Reception
Reception
Reception
Reception
Front Desk
Front Desk
Front Desk
Front Desk
Front Desk
Front Desk
Front Desk
Front Desk
Front Desk
Front Desk
Meeting Room
Meeting Room
Meeting Room
Meeting Room
Meeting Room
Meeting Room
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Workspace
Concept Map
Concept Map
Analysis Diagram
Analysis Diagram
Analysis Diagram
Analysis Diagram
Analysis Diagram
Analysis Diagram
Analysis Diagram
Analysis Diagram
Analysis Diagram
Analysis Diagram
The Floor Plan
The Floor Plan