Retail Design is visceral in nature. Apart from creating a good-looking store with aesthetically pleasing displays, retail store design is a well-thought-out strategy to set up a store in a way to optimize space and sales so that even if a salesman is unavailable, the store can engage its customers sell itself. The way a store is set up can help establish brand identity.

Reeti Arneja is a designer boutique for well tailored women's apparels in Delhi. An artistic space that exuberates class and royalty with simple arches and minimal lighting. Dramatic arches with alluring floral chandelier in brass finish and beige colored walls make for a match made in heaven.
All glass facade has been used to extract maximum daylight and blend indoor with outdoor. The availability of natural light in the store adds clarity and interest to the space and also helps customers in examining the quality of merchandise. The next important feature was the lighting. With dramatic use of chandeliers, brass spotlights and antique wall lights, the colour of lights being yellow, a festive and celebratory semblance was achieved. 
The design is a concoction of modernism and de-martizied antique elements.
Antique mirror with brass backing has been placed strategically ob back wall adding depth to the space.
Skylight element of dome add magnificence to the space making it look grand and opulent.
color scheme revolves around white ans shade of cream . 
Earthly colors have been added for rustic charm.
volumes and voids highlighting rustic vibe over mute backdrop of whites symbolizing purity and serenity.
simplistic arch helps in accentuating depth in the space.                  
Dramatic twist recreating magic of royal era grandeur.