The former Milford Hotel’s public spaces were transformed into a new urban plaza - Row NYC - designed to capture the vibrant spirit of New York City.

Embracing the hotel’s lineage and location at the doorstep of Times Square, the formerly private lobby is transformed into a new urban gathering place from which guests can begin to anticipate their New York experience. The interior is not dressed up but rather imbued with a sense of refined grittiness, which is evident in the lobby materials.

Project Manager at Gabellini Sheppard Associates