With one foot planted in the past and one in the future, this project was conceived when the artist guild sought to relocate to the city center with a new brand identity. An historic warehouse structure located in a gritty former industrial district was selected – a locale that affords a close proximity and engagement with other more contemporary galleries.

The structure has maintained a warehouse use thru the years and it was meaningful to retain that character while accommodating the contemporary use. The history of the structure inspired a warehouse concept where the original building components are reinvigorated, exposed and returned to their original character to contrast and complement, and historic elements are salvaged, reclaimed and repurposed.

Inclusion of only the essential program components was driven by a very modest budget and encompasses three main spaces for artists of all disciplines:          artist training studio     |     gallery     |     retail gift shop

THE RESPONSE included a design-build approach with the contractor, architect and owner partnering to expedite the construction, ensure quality, and save funds. This team approach allowed the sourcing of materials during the construction process to fit the vision and budget and blurred the lines of the traditional project approach.

The structures divergent construction types represent the evolution of the structure over time and these distinctions provide a connection to the past and are honored through the program space assignments and restrained design approach..

The structure was cleaned and exposed which allowed the warehouse texture of the space to resonate by stripping paint to expose original brickwork and polishing the heavily worn concrete floors. Reclaimed counterweight doors and historic warehouse carts were restored and integrated into the new vocabulary of the space. Modern components are juxtaposed against the existing texture and treated with contemporary and honest warehouse themes. Volunteer artists crafted movable gallery exhibit panels of salvaged wood and collaborated with the mechanical engineer to create artistic designs in the duct work for air distribution.

With its realization, Art 321 has completed a bold reemergence as the source for both aspiring and established artists in the region and was recently honored with the prestigious Governors Arts Award for their efforts in creating this new ethos.