Barry's Bootcamp and MSA began their partnership in 2012 to design the first Bay Area location located on King Street in San Francisco. BBC is a specialty fitness provider that has develop a very specific workout routine, this routine requires a uniquely designed studio space. Challenges associated with the studio space include high cooling demand and humidity control systems, acoustical and vibration isolation design detailing and specifications. Each BBC location consists of a custom reception space, retail display component, full-service beverage bar, men's and women's locker rooms with showers, and back of house laundry and cleaning facilities. BBC locations range in size from 4,500sqft to 9,500sqft. The BBC and MSA collaboration has completed seven Bay Area locations to date and currently has three additional sites on the boards.