Los Angeles, Beijing, Shenzhen
The design of the Cozy Cool Noodle House is a thoughtful blend of aesthetics and functionality, aimed at creating a memorable dining experience while appealing to a younger, design-conscious audience. By dividing the space into cool and warm areas, the design not only differentiates the noodle-making process from the dining experience but also creates a dynamic contrast that enhances the ambiance.
The use of cool tones and angular steel forms in the kitchen area emphasizes precision and craftsmanship, reflecting the meticulous care taken in making the cold noodles. Meanwhile, the warm tones, soft materials, and curvilinear shapes in the dining area create a welcoming and comfortable environment for customers, ensuring they enjoy their meal in a refreshing and relaxed setting.
The strategic placement of large windows allows diners and passersby to observe the noodle-making process, highlighting the artistry involved and reinforcing the brand's commitment to quality.
In a small space, the design elements like the sculptural stainless steel pillar and the linear "noodle bench" play dual roles. They not only serve functional purposes—such as seating, storage, and water dispensing—but also act as focal points that add to the visual appeal and thematic coherence of the space.
The careful calibration of contrasting forms, materials, textures, and tones ensures that the dining experience at Sanquan Naengmyeon Restaurant is as rich and satisfying as the food itself, making it a standout example of how design can elevate a culinary brand.
Status: Built
Location: Shanghai, CN
Firm Role: Design
Additional Credits: Client: Sanquan Naengmyeon
Project Location: 6F, China Resources Times Square, Shanghai
Design Leads: He Zhe, James Shen, Zang Feng
Design in Charge: Zhang Meng
Design Team: Hou Yingqi, Wan Yue Xiao, Lin Mingkai, Rannia Zhang
Brand Consultant: the PIN projects
Lighting Consultant: Zhongshan Shi Ke Lighting Co., Ltd. / Min Yuebo
Construction Unit: Jiujing Cheng (Shanghai) Construction Engineering Co., Ltd.
Design Period: February-March 2024
Construction Period: March-April 2024
Building Area: 150 square meters
Photography: Wu Qingshan, People's Architecture Office