Kravitz Design Inc. is a New York City-based company founded by musician Lenny Kravitz in 2003. Kravitz Design Inc. is a firm focusing on commercial, residential and product creative direction and design. Amongst its clients are the Morgans Hotel Group, Swarovski Crystal, and The Setai Group. In 2010, Kravitz Design Inc. collaborated with Flavor Paper wallpaper on the Tropicalismo Collection, a line inspired by Brazil's Tropicalia art movement of the late 1960s.