In 1998, after twenty years as a leader in nationally-known firms, JJ Falk established her own design practice in New York City. By offering excellence in design and hands-on service, JJFD built a reputation for successful projects and has attracted repeat clients. Today, JJFD is a mid-size architectural firm providing full design services to clients in a variety of businesses on a broad range of projects locally and globally. At JJFD, we communicate actively throughout the design process, continuously listening to our clients to understand their goals and priorities. As designers, we have a two-fold role. First, we must create a vision of the space that will add value to our client's business and improve the quality of life for users for years to come. Secondly, we need to keep that vision in focus through the rigors and demands of the construction and implementation process so that the space can emerge fully formed and true to the original vision. By establishing a clear vision and implementing it effectively, JJFD offers our clients lasting solutions that maximize long term value.