KDA STUDIO is a radical and guerilla design studio. Art and design has gone safe. We do the same thing over and over because we know it works. We seek to reject that way of thinking and bring forth a new era of radicalism in design and art. We seek to change the world around us through unconventional methods, and our process is unlike any other. We get people wondering. talking. questioning. thinking.
Our philosophy stems from the process of play and time. Design needs play. Design needs flexibility. Design needs time. The process of making and time is essential to cultivate and foster ideas and iteration, and this process of making is playful like a kid in a sandbox. We will put stuff here and there and see if it works or not, and we continue to try and try and try until we discover a language, form, or something. We create with the expectation of things being picked at, torn, and shredded in order to discover something new idea. We accept failure and use failure to invigorate ourselves and challenge us to create something better than the last.