Our design theory is linking architecture to psychology in an effort to express the emotions you wish to experience in your developed space through the appropriate use of three associated parameters. First is the lines of a space: straight, curved, free hand, which leads to a distinguishable architectural style. Second comes the material we choose in order to give life to this line: metal, wood, stone, glass. Third is the tone: light, medium, dark, earth tones and so on. The key behind all these parameters is the ability of the user to detect the element of time and to subconsciously relate the space to his human nature.