Philosophy

Our work is focused on using image in such a way that excites, moves, provokes feelings. Uniqueness of spatial qualities and the particularity of projects are our main concern. Since every building product is never the same, we focus on revealing the powerful part of its spatial concept adopting the latest technological innovations available in the fields of digital graphics and animation production. We aim at representing architecture on its very substance; fresh as flesh, supple and formable. As a result, image is a search space, a medium in which the goal as it were is to test out various possibilities.
We, as highly experienced "visualization artists" stand on call to implement your ideas into a stunning rendering or animation. Effectiveness and time efficiency are as important as quality for PLB Studio.

About us

PLB is a studio founded in New York by three international architects graduated from the Master of Science in Advanced Architectural Design at Columbia University, who share the same thirst for experimentation and ongoing appetite for searching new non-conventional architectural means of design representations in parallel with a philosophy of evolving existent ones.
Each of us has worked on producing high quality computer generated graphics for many years. We joined our forces to create an interactive approach to representational matters that we as architects constantly deal with. Continuous feedback, constructive criticism and fun are the key ingredients of our success. 

Principals

Severino Alfonso
He recently graduated with a Master of Science in Advanced Architectural Design from the Graduate School of Architecture, Planning and Preservation in Columbia University. He was as a Teacher Assistant in Barnard College of Architecture for the course Architectural Representation: Perception, during the year 2011. He worked in different architectural offices such us Carme Pinos, Angel Fernandez Alba, Lomar Arkitekter or Federico Soriano in Spain, Sweden and the US. Member of the scientific investigation association named “encoger” (www.encoger.org) and also participates in Project Intersection (www.projectintersection.org) developed by different groups of artists, scientist, film makers and architects in collaboration. He was graduated from ETSAM school of architecture in Madrid in 2005.

Loukia Tsafoulia
Recently graduated with a Master of Science in Advanced Architectural Design from the Graduate School of Architecture, Planning and Preservation, Columbia University, with a fellowship from Gerondelis Foundation. She obtained her professional degree in Architecture from National Technical University of Athens in 2010, spending one year as an exchange student in the Universidade NOVA de Lisboa, Portugal. From 2006 to 2009 she worked in research programs in the Laboratory of Urban Environment, Department of Urban and Regional planning in National Technical University of Athens, while from 2007 to 2010 she has worked as an architect for different firms in Athens.

Eleftheria Xanthouli
She recently graduated with a Master of Science in Advanced Architectural Design from the Graduate School of Architecture, Planning and Preservation, Columbia University, with a fellowship from Gerondelis Foundation. She obtained her professional degree in Architecture from National Technical University of Athens in 2009.