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Emergent Design Studio

Emergent Design Studio

London, GB

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Pizza Buzz @ Alphabeta

Our proposals for Pizza Buzz introduces a new restaurant typology to London, through which customers create their own ‘bespoke’ pizza with high quality local products, ready to eat in only 120 seconds.

This single aspect unit is located between Shoreditch and the City, at the ground floor of the exciting new Alphabeta development. The facade towards the street includes colourful signage across the three window bays, interacting with Worship Street's unique character.

Our design intent lies in converting the unit into an extension of the urban environment surrounding it, by echoing cultural references ubiquitous to the immediate context such as street art & materials like concrete, exposed steel and industrial lights. We aim to develop a ‘transient’ environment where customers can choose to stay in a comfortable collection of seating areas or simply use the take-away. Circulation is efficiently planned along the main pizza bar, adapting customer flow to Pizza Buzz's unique service experience. All furniture and lighting was designed and sourced to express the raw qualities of fine materials, delicately assembled. 

 
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Status: Built
Location: Shoreditch, GB
Additional Credits: Restaurant | 350 sq m
Completed 2015