Architect and Marketer, with international experience on projects estimated between $1-30B.
IED Master, Milan, IT, Brand Consultant
Brand Consultant (for Club Med):
- Research: Worked on the Target Analysis, Brand Perception, Competitive Analysis
- Communication: W orked on Brand Image enhancement through Brand Activations, Media Mix, CSR
- Product: Worked on improved Customer Journey, 4P’s, and PR
Brand Consultant (for Perfetti Van Melle):
- Led the Strategy in a group of 7 people
- Worked on the Competitive Analysis Research, through Big Data, Focus Groups, and Quantitative and Qualitative analyses
- Worked on Product Rebranding, Development and Repositioning
Dar Al Handasah, Beyrouth, LB, Architect - Group Leader
Architect (Al Maktoum Int. Airport - $30B):
- Worked on Client Proposals, BIM Execution Plans, Master Information Delivery Plans
- Worked on the expansion of Airport, in coordination with Dubai Aviation Engineering Projects (DAEP) and Perkins+Will (PW)
Group Leader & Model Coordinator:
- Worked on the expansion of Dubai International Airport, Remote Coaching Facilities for FlyDubai
- Coordinating the Architectural drawings with the MEP designs and making sure the whole project drawings are aligned with DAEP and PW
Istituto Europeo di Design, Milan, IT, Masters, Brand Management and Communication
Relevant Coursework: Strategic Marketing, Sales Distribution, Customer Relationship Management, Business in BTB/BTC, Licensing, Focus Insights and Analytics, Communication Strategy, Event Strategy, Media Strategy, Digital Marketing, User Experience, Big Data, Project Management
Lebanese American University, Byblos, LB, BArch, Architecture
Relevant Coursework: Building Systems, Architectural Design, Building Technologies, Construction Documents, Environmental Systems, Urban Planning, Digital Modelling, Computer Animations
