The West Los Angeles site at the intersection of La Cienega, Jefferson, and National Boulevards and the Ballona Creek has the potential to redefine the urban conception of the West Side of Los Angeles, and perhaps the entire city. LA: A city? Or cities?

The largely underdeveloped site at the crossing of the two boulevard axes – north-south and east-west – marked by the new La Cienega Expo Line station and the currently concretized Ballona Creek, suggests a forthcoming new urban focus in a city long known for its ephemeral urban emphases – e.g., downtown, Westwood, Hollywood, perpetually shifting city foci over many years. Is La Cienega/Jefferson then a new Los Angeles center?
The first (W)rapper tower on the site on the north-west corner is to be completed in 2022. (W)rapper 2 on the adjacent site, directly east, Jefferson adjacent, is in the offing.
To the south, on a separate site, a third office tower is proposed.
The studio project is to design both new towers, to define the visual and organizational relationships between the three and the area, to organize the ground plain that connects the 3 discrete buildings, and to fulfill the specific program requirements of each building.