David Roccosalva

David Roccosalva

New York, NY, US



Career Focus: Supporting creative people and enabling a “culture of marketing” within architecture, engineering and construction firms and other organizations (institutional, not-for-profit, for profit and government) that improve the quality of people’s lives through design. Responsibilities included:

  • Creating and implementing strategic marketing plans, business development & communications plans and budgets
  • Developing marketing collateral, presentations, proposals, thought pieces, and internal & external newsletters
  • Strong graphic design, writing & communication skills
  • Maintaining the firms website and social media presence
  • Excellent presentation and public speaking skills 
  • Creative use of traditional and contemporary marketing methods and channels

Board Service/Professional Affiliations: Faith & Form (board), AIA/Historic Resources Committee (development committee), California Preservation Foundation (board), Society for Marketing Professional Services (member), Taproot Foundation (volunteer)

Presentations: AIA National Convention (2004, 2008, 2011, 2016); AIADC (2015, 2017); Build Boston (2011); Faith & Form Juror (2016, 2017); Washington Building Congress (2017); National Park Service (2008); California Preservation Foundation (2007, 2015, 2016, 2017)


Red Thread Strategic Marketing, New York, NY, US, Founder/Owner

Red Thread provides a wide-range of marketing and consulting services including developing and implementing strategic and marketing plans, creating marketing collateral, preparing responses to RFPs/RFQs, interview preparation, and developing mentoring/leadership/professional education programs.

Oct 2017 - current

EverGreene Architectural Arts, Brooklyn, NY, US, Director of Marketing & Business Development

EverGreene is an ENR-ranked, specialty construction company and design studio that focuses on design, conservation and restoration, production and installation of interior ornament – plaster, decorative paint, specialty finishes, and murals & artwork. Accomplishments include: implementation of social media program, redesign of collateral, strengthening company outreach through programs & presentations and mentoring & managing the marketing and business development team. As a member of the Executive Management Committee responsibilities included developing and implementing the strategic plan.

Mar 2013 - Jul 2017

BuroHappold, New York, NY, US, Director of New Business

Buro Happold is a UK-based engineering firm with four offices in the United States. Responsibilities included managing a small team to develop and implement marketing programs (print, digital and presentations) and responses to RFP/Qs.

Nov 2011 - Mar 2013

Rockwell Group, New York, NY, US, Director of New Business

Rockwell Group is an international design firm with services that include architecture, interior design, set design, branding, strategy and product design. Responsibilities included managing a small team to develop and implement marketing programs, respond to RFP/Qs and client development. Also served on the firm management team.

May 2011 - Nov 2011

Handel Architects, New York, NY, US, Director of Marketing

Handel Architects is an international architecture firm that specializes in luxury, hi-rise, mixed use, hospitality and residential projects. Responsibilities included developing and implementing marketing programs and responses to RFP/Qs.

Jul 2010 - May 2011

STV Incorporated, New York, NY, US, Marketing Practice Manager

STV Incorporated is an ENR-ranked engineering, CM and architecture firm. Worked primarily with the Buildings & Facilities group to develop and implement marketing programs and respond to RFP/Qs. Also mentored and trained staff on writing project descriptions and branding.

Mar 2009 - Mar 2010

Page & Turnbull, San Francisco, CA, US, Principal; Marketing Director

Page & Turnbull is an architecture firm that focuses on historic preservation.
• Developed and implemented strategic marketing, business development, and public relations plans
• Prepared RFP/Q responses, awards submissions, web content, direct mail pieces, articles and presentations
• Represented P&T at pre-proposal meetings, selected consultants and assembled project teams, participated in interviews
• Nurtured client relationships focused on client relationships
• Managed day-to-day marketing, administrative and human resource staff and functions
• Conducted monthly project reviews

Sep 2000 - Feb 2009

The American Institute of Architects, Washington, DC, US, Director

• As Director for Emerging Architects, responsibilities included developing mentoring guidelines and creating & producing the AIA’s first on-line continuing education programs. The position required collaboration AIA Students, Intern/Architects, Young Architects Forum, NCARB, and the AIA Board.
• As Director of Professional Practice, managed four Professional Interest Areas (Committees on Design, Education Facilities, Justice Facilities, and Historic Resources). Responsibilities included programming, budgeting, organizing logistics for more than 15 conferences and publishing five facility reviews.

May 1995 - Jun 2000

Pennsylvania Avenue Development Corporation, Washington, DC, US, Project manager

PADC, a now sunset federal agency, redeveloped Pennsylvania Avenue between the Capitol and the White House. Responsibilities included the management, budget, and coordination of numerous historic renovation, public improvement, and graphics projects.

May 1990 - May 1995


The Catholic University of America, Washington, DC, US, MArch, Architecture

Master of Architecture program.
Recipient: AIA Henry Adams Medal
Member: Tau Sigma Delta Honor Society

Sep 1987 - May 1991

Boston College, Chestnut Hill. MA, US, Masters, Higher Education Administration

Higher Education Administration in the School of Education

May 1984 - May 1986

Boston College, Chestnut Hill, MA, US, Bachelors, Economics

Undergraduate studies in the Carroll School of Management
Field of study: Economics

Sep 1977 - May 1981


AIA Henry Adams, 1st Place

Schools may submit one graduate of a Bachelor of Architecture and/or Master of Architecture program, who displays excellence throughout their academic career for this medal and certificate.


Areas of Specialization