David Koren

David Koren

New York, NY, US



David Koren is an expert in marketing, communications, and business development for design firms. The Director of Marketing at Diller Scofidio + Renfro, David has over 20 years of experience leading marketing, business development, and communications efforts and teams for design firms such as Gensler, Perkins Eastman, Ralph Appelbaum Associates, ESI Design, Morris Adjmi Architects, and WSP. David is the author of The Architect’s Essentials of Marketing, a guide to marketing for architects, published by John Wiley & Sons and endorsed by the American Institute of Architects . In January 2008, David was named one of the "40 under 40" in Building Design & Construction magazine.

Beyond marketing for design firms, David is an innovator, consultant, and organizational founder in the areas of arts and culture, community building, public engagement, social entrepreneurship, and placemaking, with an interest in new innovations in culture, design, technology, and real estate. David led the team that created FIGMENT on Governors Island in NY Harbor in 2007, on the premise that everyone is an artist, and that art should be something that everyone should be able to create and interact with. The NYC festival has grown dramatically, and now welcomes 20,000 participants each year who engage with 250+ arts projects. FIGMENT has spread to other cities (69 events in 20 cities in 5 countries so far as of the end of 2018). The Village Voice has named FIGMENT NYC the Best Art Festival in NYC. BBC Travel has written, “If Figment were a country, it would be the happiest in the world – and I would apply for citizenship immediately.” David’s book, FIGMENT (What is this? Why is nothing for sale? Why is everyone smiling?), is available on Amazon.

David is a frequent writer and speaker. He is a graduate of NYU (BFA in Dramatic Writing) and Trinity College in Dublin, Ireland (M.Phil. in Irish Theatre). He has written two plays that are published by the Dramatic Publishing Company.



Diller Scofidio + Renfro, New York, NY, US, Director of Marketing

Oct 2019 - current

MA | Morris Adjmi Architects, New York, NY, US, Director of Marketing and Business Development

Aug 2018 - Jul 2019

TPG Architecture, New York, NY, US, Executive Director of Marketing and Communications

Oct 2017 - Jun 2018

Shift Living, Brooklyn, NY, US, President

May 2016 - Mar 2017

Ralph Appelbaum Associates, New York, NY, US, Chief Marketing Officer

Nov 2015 - Oct 2016

ESI Design, New York, NY, US, Vice President, Marketing and Business Development

Apr 2014 - Mar 2015

WSP USA, New York, NY, US, Vice President, USA Director of Marketing and Communications

Jun 2013 - Jun 2014

Perkins Eastman, New York, NY, US, Associate Principal, Director of Marketing

Feb 2007 - Feb 2013

Gensler, New York, NY, US, Senior Associate, Northeast Region Director of Marketing

Jul 1998 - Sep 2007

HLW International, New York, NY, US, Presentation Manager

Sep 1992 - Dec 1996


Trinity College, Dublin Ireland, Masters, Irish Theatre Studies

Sep 1996 - Dec 1997

New York University (Tisch School of the Arts), New York, NY, US, Bachelors, Dramatic Writing

Sep 1988 - May 1992


Building Design and Construction "40 under 40", Other


Fellow of the Society for Marketing Professional Services (FSMPS), Other


Certified Professional Services Marketer (CPSM), Other


SMPS-NY Marketing Mentor Award, Other


Areas of Specialization