The project is a showroom for retail ethnic clothing brand called Bagh located in Juhu, Mumbai which was shot by PHX India recently. Here's a brief of the design and the space:

Nestled in a bustling city of Mumbai, Bagh India by Seasons Vadodara showcases the diversity of Indian heritage. The raw and earthy shell with accents of traditional elements create a perfect canvas for the vivid colours of textiles. The facade which holds the mannequin display is captivated by the Red Ajrakh printed blinds, and stands in contrast to the muted interior spaces, in combination with the indigo blue branding.

The flooring chosen for this space is of yellow kota cultivating the theme of the store with a mirror polish that reflects a smooth light enhancing the tone of the space.  The store embraces a long length of curved facade which has been emphasised with a variation in pattern, using smaller diagonal pieces of yellow kota stone, to create a visual distinction between the window display and the interior display.

As one enters the store through a narrow lift lobby, an open central display area is used to showcase the latest collection of the store and entices the user to take a stroll through the space. The charcoal grey exposed ceiling is an attempt to embrace the rawness of the space striking a contrast with the earthy interior elements.