Dani Kennedy

Dani Kennedy

Santa Monica, CA, US



- Highly effective team player that values working towards a common goal
- Strategic, analytical thinker with the ability to multi-task
- Excellent interpersonal, verbal and written communication
- Up-to-date with evolving online marketing and eCommerce technology



Transamerica, Los Angeles, CA, US, Email Marketing Specialist at Transamerica (temporary)

Managed the email process including: design, coding, lists, development, ESPs, and QA. Provided final sign-off and scheduled audience-sensitive communications for distribution to 30,000+ lists. Provided marketing analysis to ensure the data is driving specific actions to improve marketing programs. Managed and deployed high-quality and high-volume email lists. Managed and created content for email marketing campaigns including writing, editing and proofreading. Worked with in-house creative services team to drive email design. Utilized Exact Target and Salesforce CRM, in addition to other databases, to develop distribution lists that support segmentation tactics. Maintain email marketing calendar. Ensured email deliverability and maintained high standards of compliance.

Sep 2012 - Dec 2012

Clean Spirited, Santa Monica, CA, US, eCommerce & Marketing Manager

Directed ecommerce and online marketing efforts for Clean Spirited's branded consumer goods. Responsible for creating product, driving consumer acquisition strategies, user engagement, online sales conversion, 20+ drop ship partnerships, photo shoots, blog management, and all retail efforts, including online marketing, merchandising, product development, advertising, accounting, service and operations. Managed all email marketing & analytics. Managed all social media. Lead graphic designer.

May 2010 - Aug 2012

Linea Pelle, Inc, Los Angeles, CA, US, eCommerce Coordinator

Responsible for all orders, product management, merchandising, warehouse operations, drop ship partnership, managed social media. Led inventory management efforts as relates to ecommerce, drop ship and off price wholesale partnerships, Supervised robust drop ship program incl. set up, launch, partner relations & inventory mgt. for 5+ drop ship partner stores. Executed Online marketing efforts incl. CSE’s, SEO, email marketing and affiliate marketing; researched opportunities to develop reach from online marketing & editorial to private events & charitable contributions

Jul 2008 - Apr 2010

Palm Springs Unified School District, Palm Springs, CA, US, Teacher

English Teacher at Desert Hot Springs High School, Varsity and Junior Varsity cheer coach

Aug 2004 - Jun 2008


The University of Southern Mississippi, Hattiesburg, MS, US, Bachelors, English

English with a Spanish Minor
Graduated with Highest Honors

Aug 1998 - May 2001

Areas of Specialization