Dana Reid, MBA, PMP, LEED GA, GC

Dana Reid, MBA, PMP, LEED GA, GC

Los Angeles, CA, US



An experienced project manager of architecture, construction and fabrication, capable of overseeing residential development through: concept development, schematic development, design development, construction docs, bidding and construction administration, in addition to interior architecture, retail, fixture fabrication and branded environments. A respected team manager that lends supervision and leadership to architects, designers and fabricators, while providing Client management and studio operation supervision.

  • Well rounded and respected professional with extensive experience in both corporate and entrepreneurial environments
  • Proven track record to create positive results
  • Effective written and verbal communication with both internal team members and external suppliers and agencies
  • Ability to multitask in a fast paced and time-sensitive environment
  • Dedicated accountability to the product and the strategic direction
  • Committed to the highest level of performance, while achieving creative and financial goals
  • Ability to coordinate complex business details and consummate profitable transactions



Spatial Affairs Bureau, Los Angeles, CA, US, General Manager | Sr. Project Manager

Description: Spatial Affairs Bureau is a design, landscape and architecture studio with projects and bases in U.S. and UK. specializing in cultural, residential and workplace environments.
• Estimate projects, write scopes of work and establish lead times for deliverables.
• Draft memorandum of agreements.
• Provide organization to studio by leading staff in the development and production of architectural assignments.
• Employ the use of project management software, ArchiOffice, to meet project management, resourcing and billing needs.
• Coordinate deliverables among structural engineers, MEP and developers.
• Review architectural plans for consideration in addressing LADBS comments, meeting code requirements and gaining Ready to Issue permit (RTI).
• Bid portions of jobs to third party vendors and evaluate all bids.
• Provide fixture and millwork materiality and building methodology insights.
• Act as owner representative managing general contractors and providing on-site supervision and quality control of job performance.
• Audit project actuals on behalf of Clients.

Oct 2016 - Jan 2017

Guild, Los Angeles, CA, US, Director of Project Management + Fabrication

Description: Prior to going out of business, GUILD created environments and experiences that evoked creativity and inspired interaction through architecture, technology, art, and the intersections between.
• Manage: project managers, engineering | creative technology, print, metal, wood, and warehouse departments.
• Implement practices and policies to ensure builds are delivered in exceptional quality, on budget and on schedule.
• Estimate projects, write scopes of work and establish lead times for deliverables.
• Supervise staff of project managers and five department managers.
• Approve all engineering drawings and materiality for production.
• Approve all change orders.
• Supervise all permitting and submissions for structural engineering stamps.
• Review on-site installation requirements and lead team in appropriate install methodologies.
• Recruit hire and retain fabrication employees.
• Meet profitability goals.
• Evaluate pricing on an on-going basis.

Brand Clients include: Target | T-Mobile | Adidas | Nike | Dior | COS

Nov 2015 - Jul 2016

SET Creative, Los Angeles, CA, US, Sr. Project Manager

Description: SET Creative is a visual creative agency specializing in the design and build of retail environments and brand activations.

• Client facing executive and owner of retail design projects, from briefing and scoping, to creative, through production, execution and final billing.
• Collaborated with designers, architects and contractors, to ensure plans are executed to Client expectations.
• Triple bid all vendors and general contractors, evaluated bids and developed scopes of work.
• Monitored on-site construction and work with landlords to ensure adherence to local bylaws.
• Coordinated permitting (electrical, fire, structural, etc.). Extensive work done to meet Title 24 energy standards.
• Maintained day-to-day client communication regarding project status and needs, while also updating construction schedules.
• Identified and describe project-related scope-of-work and calculate project estimates.
• Managed programming, content development and installation of digital and A/V elements.
• Prepared and manage ongoing project budgets, purchase orders, vendor invoices, and final billing to the client.
• Problem-solved and value engineered while maintaining budgets and timelines.

Brand Clients include: Nike | BMW | Asics | Hurley

Jun 2014 - Oct 2015

Design to Objective, Los Angeles, CA, US, Sr. Project Manager

Description: d2o is an ideation and design practice consultancy created by renowned graphic artist, April Greiman, that focuses on simplifying information for consumers by creating a technologically positive human experience in virtual and physical spaces: transmedia, branding in all media and all scales.

• Produce $75K “augmented reality” digital art installation to commemorate the City of Seattle’s Waterfront, including mobile iOS and android app development & social media integration.
• Manage project production from conception to fabrication to installation.
• Liaison with clients on everything from technical to administrative aspects of d2o works.
• Draft and maintain contracts, billings and material orders.
• Flowchart scheduling utilizing project management software, Basecamp and GanttProject.

Aug 2013 - May 2014


Cerritos College, Norwalk, CA, US, Wood Manufacturing Technology

Periodic enrollment in furniture design classes in the WMT program.

Jan 2014 - Jan 2015

UCLA Extension, Los Angeles, CA, US, Agile Project Management

Class to study the fundamentals of agile project management

Jan 2014 - Mar 2014

University of California, Los Angeles (UCLA), Los Angeles, CA, US, Masters, MBA

Sep 1993 - May 1995

Connecticut College, New London, CT, US, Bachelors, B.A.

Sep 1985 - May 1989


California Contractor's License #979014, Other


Areas of Specialization