A new BMW Motorrad showroom is designed to emphasize its local wine country context and lifestyle.

This showroom shows off the past, present and future of BMW motorcycle technology and culture in a sleek and comfortable branded space. 

Circular planned an experiential retail space including upgraded lighting layout, environmental graphics, and visual merchandising to create an upscale automotive brand experience. 

The final product incorporates numerous design elements that celebrate the region, including local photography, riding maps, vintage agricultural and wine making equipment.