Having both a Marketing and Interior Design Degree give me the ability to think both creatively and strategically for analyzing and developing marketing strategies across various media channels. Previously managing 7 social media accounts through Facebook, LinkedIn, Twitter, Pinterest and Google+ has given me the strong ability to multi-task and prioritize projects.
For the past three years I have been a social media marketing specialist where I set, managed and executed overall social media strategy and initiatives for multiple clients at a full-service marketing firm. My responsibilities also included content creation and editing for blogs, email blasts, all social media channels and assist the graphic designer with the creation of marketing materials. I also have excellent computer skills with thorough knowledge of Microsoft Office, Adobe PhotoShop, Illustrator, InDesign, Hubspot (website and content management system), Hootsuite, Constant Contact and Google Analytics.
20 Twenty Graphics, Eatontown, NJ, US, Social Media Marketing Specialist & Graphic Design Assistant
-Set, manage and execute overall social media strategy and initiatives for clients and company
-Key point of contact for all social media initiatives
-Develop and deploy unique content for all blogs and social media channels for clients and company
-Analyze web analytics each month using HubSpot and Google Analytics to track trends and implement changes to strategies based on results
-Ongoing education to keep updated on industry-wide business best practices, strategies, trends and techniques
-Create and manage comprehensive monthly social media promotional calendar to effectively execute marketing initiatives
-Assist graphic designer with designing marketing materials, advertisements etc. for clients and company
SelfGrowth.com, Morganville, NJ, US, Social Media Marketer
-Maximize and grow social media accounts by developing and executing unique strategic brand initiatives for each individual client
-Twitter specialist; created, managed and maintained 16 Twitter accounts
-Managed and was key point of contact in the ‘Self Growth Marketing Twitter Club’
-Develop and present research and marketing strategies to keep updated on industry-wide best practices and trends
-Communicate regularly with departments and clients to ensure growth and development
-Maintained company's Facebook, YouTube, Twitter and Linked-In accounts
-Liaison between customer and upper management for affiliate marketing
House Interieurs, Inc., Marlboro, NJ, US, Design Assistant
- Manual Drafting
-Space Planning
Urban Chic, Baltimore, MD, US, Sales Associate
-Advise, inform, style and interact with consumers regarding products gaining excellent customer service skills
-Merchandised the store to draw in customers
-Assisted buyer with selecting merchandise
The Sheffield Institute, Phoenix, MD, US, Marketing Intern
-Admissions team leader
-Created a marketing campaign through market research to target new students
-Produced print advertisements using Adobe PhotoShop
Rebecca Taylor, New York, NY, US, Sales and Public Relations Intern
-Prepared and evaluated purchase orders and created line sheets
-Assisted in the Sales/Merchandising/PR Departments, including working a Sample Sale
-Participated in New York Fashion Week, organizing wardrobe and assisting models
