Timber has yet to enter the mainstream of building technology in the US, but with its clear advantages it deserves better. Rather than typical construction, which focuses only on the completed building, phasing the building would consistently encourage public interaction through the entire process of manufacturing and construction. Timber is different, and the building community needs to experience this difference for timber to truly be recognized. The seed of timber will be planted in Red Hook, reestablishing it as a center of relevant industry in the 21st century.