Nearly 20 years as a Director of Marketing for professional services firms in the architecture / engineering / construction (A/E/C) market. Combine deep industry knowledge with proven successful delivery to enhance and evolve brands through strategic initiatives, detailed analysis, and a hands-on approach. Demonstrate innovative and enthusiastic leadership in a team environment.
Spiezle Group, Hamilton, NJ, US, Director of Marketing
Developed marketing programs and strategies of regional firm to diversify its markets and geographies, including mergers and acquisitions, as a member of the Executive Committee. Evolved the marketing department from only proposal response to fully functional, multi-disciplined department to significantly increase the department’s offerings and abilities.
• Doubled revenues by diversifying revenue sources, markets, and geographies while achieving a more stable revenue base
• Implemented a rebranding initiative that positioned the firm as more design-focused and solutions-oriented
• Redesigned proposals and presentations to reinforce the company’s branding message, while managing and completing an average of 140 per year
• Created public relations communications, both externally and internally, to expand messaging
• Delivered a new external and internal website to correspond with rebranding and reinforce company commitment to enhanced communications
• Researched and secured 7-10 speaking engagements and 2-3 by-lined articles per year for thought leaders at trade shows, association events, and in industry publications
• Implemented a robust social media program (100+ unique posts per year) to target current and potential clients, as well as demonstrate company culture to potential staff to aid in recruiting
• Developed new island booth (20 ft. x 20ft.) and single booth (10 ft. x 10 ft.) presences for individual market verticals for trade shows ranging from 100 to 8,000 attendees; increased foot traffic
• Active leader for the Employee Stock Ownership Plan (ESOP) Communications Committee, while also planning annual activities, educational opportunities, and budgets
CMX Inc. / Schoor DePalma Inc., Manalapan, NJ, US, National Director of Marketing
Built a marketing department for a multi-disciplined engineering, construction services, planning, and landscape architecture firm with specialized functions to deliver in-house services. Operated department from 3 offices and grew from a staff of 3 to 13 to support a 1,200-person firm with 22 offices overall. Provided corporate leadership as member of the Executive Committee.
• Developed and implemented corporate and discipline-specific marketing planning process
• Crafted and managed corporate and region-specific marketing budgets and staffing levels, overall budget responsibility over $3 million
• Developed communications, confidential information memorandum, presentations, and critical data for two private equity transactions
• Rebranded the firm from four unique entities into a single cohesive corporate brand and image
• Oversaw the development and implementation of new external and internal websites
• Streamlined and provided oversight of proposal and qualification process
• Coordinated activities and promotions with business development staff to maximize ROI
• Advanced marketing activities for eight mergers / acquisitions including internal and external communications, brand integration, and rollout, which added $60M in revenue
• Founding member and marketing strategy development for CMX/Schoor DePalma Community Foundation, a 501(c)3 company, including event planning, internal and external communications, and newsletters
• Directed programs and public relations for major corporate changes and crisis management that minimized risk position for firm
Rutgers, The State University of New Jersey, New Brunswick, NJ, US, Masters, Master of Business Administration
MBA in International Business
Lehigh University, Bethlehem, PA, US, Bachelors, Chemical Engineering
Bachelor's of Science, Chemical Engineering
Society for Marketing Professional Services - External Newsletter, 3rd Place
The redesigned newsletter captured third place nationally in the SMPS Marketing Communications Awards - External Newsletter category. The newsletter was completely redesigned from a tri-fold to a twelve page newsletter rich in graphics and high quality images.
