Luma, Provo, UT, US, Influencer Marketing
Identify and contact potential influencer partners on Instagram, TikTok, and YouTube to support Luma campaigns and brand awareness initiatives
Manage relationships and communications with existing influencer partners to ensure seamless collaboration and campaign execution
Collaborate with agency partners to develop influencer program strategies focused on driving Luma product sales and revenue
Onboard new influencer partners through product education and campaign briefs to set clear expectations and goals
Foster strong influencer relationships through transparent communication and delivering a best-in-class collaboration experience
Meru, Boston, MA, US, Social Media Manager/Growth Marketing/Podcast Lead
Spearheaded marketing growth initiatives, contributing to its overall success and subsequent acquisition by a larger company.
Led a dynamic podcast team, responsible for creating engaging questions and reaching out to industry-leading guests, resulting in an increase in listenership and brand visibility.
Successfully managed social media platforms, including TikTok, Instagram, and YouTube, driving significant growth and generating increased brand engagement and online presence.
Developed and executed innovative marketing strategies to attract and retain a diverse audience, helping the company grow from zero to over a thousand users.
Utilized data analytics tools to monitor social media performance, track key metrics, and identify areas for optimization, resulting in improved campaign effectiveness and increased follower engagement.
Demonstrated exceptional project management skills, ensuring the timely delivery of marketing campaigns, podcasts, and social media content, while maintaining a high level of quality and creativity.
MetrixLab, Farmington, CT, US, Market Research
Conducted comprehensive marketing research at MetrixLab, utilizing industry-leading solutions and strategies to gather insights and analyze data for clients.
Designed and executed market research studies, employing a variety of methodologies such as surveys, focus groups, and interviews, to gather data and provide valuable insights into consumer behavior and market trends.
Utilized advanced data analysis tools and techniques to interpret research findings, identify patterns, and deliver actionable recommendations to clients, enabling them to make informed marketing decisions.
Developed customized research plans tailored to each client's specific objectives and target audience, ensuring the collection of relevant and meaningful data to drive strategic marketing initiatives.
Collaborated closely with cross-functional teams, including sales, marketing, and product development, to align research efforts with business goals and support the development of effective marketing strategies.
Center for Clean Energy Engineering, Mansfield Center, CT, US, Marketing Specialist
Drove LinkedIn follower growth from 200 to 3,000 by managing social media and creating engaging content.
Authored articles and conducted interviews highlighting clean energy engineering impact.
Photographed and recorded events, including Secretary of Energy Jennifer Granholm's visit.
University of Connecticut, Storrs, CT, US, Bachelors, Communications
Activities and societies: Korean Student Association (KSA)
Asian/Asian American Mentoring Program (AMP)
Community Service Days Team Leader
Transfer Learning CommunityActivities and societies: Korean Student Association (KSA) Asian/Asian American Mentoring Program (AMP) Community Service Days Team Leader Transfer Learning Community
Completed studies in communications
Completed studies in Asian American studiesCompleted studies in communications Completed studies in Asian American studies
Skills: New Trends · Presentations · Interpersonal Communication · Interpersonal Skills · Content Strategy · Written Communication · Deadline Oriented · Data Analysis · Problem Solving · Teamwork
